Based in the heart of the East Midlands, award-winning organisation Pukaar has been providing high-quality news content for over a decade.
Launched in 2010, Pukaar News has continuously delivered local and international news. Producing online news for their growing internet audience, Pukaar reaches 500,000 hits per month. The organisation distributes its content to media outlets worldwide, including Europe and Pakistan.
Leicester journalist and business leader Romail Gulzar founded the company. Also undertaking the role of Managing Editor, Gulzar is the founder of the annual Leicester Curry Awards, one of Pukaar’s 8 brands. Its other brands include Ethnic Media Awards, National Samosa Week, Leicester’s Got Talent and more.
Since its launch, Pukaar has delivered broadcast-quality content for well-known media and news organisations such as the BBC, Sky News and ITV. Numerous notable events, such as Richard III's unearthing in 2015, Leicester City Premier League title win in 2016, and many more stories have been covered by Pukaar for their global audience.
Two years later, in 2012, was the birth of Pukaar magazine, which has ever since published quarterly and is distributed across Leicestershire to young and established professionals. It’s no surprise it has twice been a finalist at the Asian Media Awards due to its glossy, informative and exciting content. The magazine has included features on notable figures such as X Factor winner Sam Bailey, singer Mahalia and Sir David Attenborough.
Pukaar magazine celebrates diversity with its varied content and coverage. Like its birth city, the quarterly print magazine reflects on multi-cultural aspects hence why it fits amicably in its origin. Despite having a sizeable South Asian audience, Pukaar magazine stresses that its high work standard journalists, designers and copyrighters produce brand-safe content for everyone.
Regular features such as updates on exciting events occurring in the city and insightful interviews are just two aspects of the informative and creative magazine. Their stimulating interviews cover stories of people from all of walks of life, including Hollywood actors, Leicester locals and sports heroes, who have a background or link to Leicester city. A wide selection of categories is included in the glossy magazine such as Culture, Fashion, Travel, News and Sport, which attracts an extensive readership.
Pukaar offers it all; from current affairs to entertainment to fashion advice, the versatile outlet has something everyone can indulge in. It fulfils its vision to bring together people of all backgrounds due to valuing diversity and deserves praise for celebrating the values and aspirations which unite all.
Incorporating digital services within their company, Pukaar has utilised innovative and modern concepts. Its print magazine is complimented by its flow of Leicester news and features shown on their website. In addition, it offers commercial video production and digital development services such as website development, app development, content creation and social media management.
Pukaar Group is the ‘pukaar’ (voice) of Leicestershire, spreading coverage across the country and worldwide. Its lengthy experience producing broadcast-standard freelance news content and extensive range of services fulfils every journalistic expectation. It will undoubtedly continue to thrive as it strives for original journalism content to inform its growing audience.
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